Search Engine Optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results also known as “natural”, “organic” or “earned” results. It is basically a measurable and repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index. It helps you to gain visitors to your website and customers to your online stores in case you have them. It is a matter of making sure that your website is structured in a way that search engines can understand.
Ensure that your website or blog page talks about your major dealing. You need long keywords that are specific to the search. The content in your website should be well written and well researched. Using alt tags help search engines to understand the meaning of an image and what it means.
Meta-description gives a researcher information about your business in a short context. The page of your website needs to have a unique page title that describes your page’s content. Your website should be connected to other pages with more information about your business. Use a permalink structure for your website with keywords. Get rid of unnecessary content that may bog down your website.
Update your website’s content regularly. A mobile-friendly website is optimized for viewing on mobile phones. User sitemaps provide links to important pages on your site to help the user on your site find information easier and quicker. Adapt your SEO strategy as search engines change over time. Take advantage of the statistics from webpage analytics to improve your website and to help your website attract more visits by users.
Get rid of the content that is same on different pages of your webpage to avoid penalties. The content on your webpage should be attractive to make the user want to know more about your business. Include charts; stats and graphs to your website. Create relationships with others to help promote each other’s websites. Add your address and phone number to every page of your website.
Advertise your content on social websites to reach a larger audience. Share and tell everyone about your site. Optimize your website to make sure that your website is welcoming to these “spiders” and guiding them into your website. Ensure that your website meets and exceeds the expectations of the visitor. Since SEO is an ongoing process you have you make sure that you have understood it.
You should also make sure that you write for the readers and not for the search engine. Build backlinks from authoritative websites to increase your domain authority. Monitor your backlinks to know when any of your backlinks’ status has changed.